![]() GMB posts can include images, videos, offers, events, etc. GMB posts are an effective way to engage with potential guests and promote your short-term rental. Once your rental is verified on Google My Business, it's important to learn to maximize Airbnb marketing strategies with GMB to get as many eyes on your property as possible. GMB also offers a range of features, such as GMB Messages, GMB Posts, GMB Q&As, that you can use to engage with potential guests. Now that your short-term rental has been verified, you can add a proper listing description, up to 50 photos, virtual tours, and more. Postal verification could take anywhere between 10-14 days. Once you receive a verification code via postcard from Google, enter it into GMB, and your profile will be verified and published. Google will need to verify that the address you have provided exists and that you receive mail there. Once signed in, enter the necessary information about your short-term rental, such as an address, contact info, opening hours, etc. GMB Basics: Setting Up & Optimizing a GMB Listing The information gleaned from Google My Business will help you better understand your audience and adjust your GMB strategies accordingly. What do potential guests do when they get to your direct booking site How people are finding your short-term rental GMB insights offer a range of performance metrics, such as: GMB Insights provides hosts with valuable data on how customers find and interact with their GMB listing. ![]() For example, GMB allows you to post updates and respond to guest reviews, which can help drive more traffic to your GMB listing. GMB also provides hosts with an easy way to engage with potential guests. Another way to engage with potential guests GMB listings appear prominently in Google search results, so having an up-to-date GMB listing is essential for reaching potential customers and sending them to your direct booking site. Hosts should utilize GMB for Airbnb marketing to increase their visibility and attract more guests. Here are some of the benefits that GMB provides: Increased visibility GMB marketing can help you attract more guests and improve your online presence. Learning how to work with a Google My Business account is essential for hosts.
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